NicheStack
Team

Leadership

Josh Wardini

Co-Founder & COO, NicheStack

Seattle, Washington

A builder at heart: part engineer, part marketer, part operator. A decade of bootstrapping products, scaling teams, and shipping software across AI, SaaS, and digital marketing.

LinkedIn digitlit.io
Josh Wardini

At NicheStack

Co-founded NicheStack with Harsha. It started with traditional SEO and pivoted into pure performance-based lead generation, powered by early semantic search and intent-driven strategies.

  • Built proprietary systems around entity SEO, topical authority, schema, passage ranking, and BERT-era signals, years ahead of the industry curve.
  • Scaled from 2 founders to 200+ employees and contractors across India, Indonesia, Serbia, Ukraine, and North Macedonia, hybrid and bootstrapped.
  • Grew to $6 million annual run-rate revenue at peak through a payment-on-results-only model (qualified leads or revenue share) in legal, tech, and finance.
  • Built and led global content factories, technical SEO teams, link-building operations, CRO, and sales, staying profitable through multiple major Google updates.

Also